Beyond EAA Breakfast: The Hidden ROI of Accessibility
The European Accessibility Act is now in effect, and with it, a new chapter for digital teams.
For some, it’s a compliance task.
For others, it’s a catalyst for growth.
Forward-thinking brands are using this moment to do more than meet legal standards, they’re using accessibility to improve how their digital presence performs and connects.
In this session, we’ll explore how accessibility, when built into your strategy, becomes a powerful driver of clarity, brand trust, and cross-team alignment. You’ll see how leading organisations are rethinking accessibility as a long-term advantage and not a short-term fix.
What you’ll learn:
- Understand what the EAA means post-deadline and what’s next
- How AI is shaping the future of digital accessibility
- How top brands build scalable, cross-functional accessibility practices
- How to create experiences that are easier to navigate, find, and trust, for everyone
Compliance is just the starting point.
Let’s talk about what’s possible beyond it.
Take the next step
Secure your place to be part of the conversation.
Tobias Christian Nyhuus Jensen is Accessibility Program Manager at Siteimprove, helping teams build accessible, resilient digital products. He also serves as Denmark’s national expert for the EU Commission’s Accessible EU initiative and chairs the Nordic Accessibility Community Group under the W3C.
