In-Person Event Digital

Beyond EAA Breakfast: The Hidden ROI of Accessibility

Where
FRANKFURT - 25hours Hotel Frankfurt The Trip, Niddastraße 58, 60329 Frankfurt am Main
When
Oct 16, 2025
8:30am - 11:00am

The European Accessibility Act is now in effect, and with it, a new chapter for digital teams.

 

For some, it’s a compliance task.

 

For others, it’s a catalyst for growth.

 

Forward-thinking brands are using this moment to do more than meet legal standards, they’re using accessibility to improve how their digital presence performs and connects.

 

In this session, we’ll explore how accessibility, when built into your strategy, becomes a powerful driver of clarity, brand trust, and cross-team alignment. You’ll see how leading organisations are rethinking accessibility as a long-term advantage and not a short-term fix.

 

What you’ll learn:

 

  • Understand what the EAA means post-deadline and what’s next
  • How AI is shaping the future of digital accessibility
  • How top brands build scalable, cross-functional accessibility practices
  • How to create experiences that are easier to navigate, find, and trust, for everyone
     

Compliance is just the starting point.

 

Let’s talk about what’s possible beyond it.

 

Take the next step

Secure your place to be part of the conversation. 

Digital Marketing Masterclass
Expert Speaker
Tom-Erik Küstermann
DACH Market Growth Lead
Profile

Tom-Erik drives growth initiatives and strengthens the company’s presence across Germany, Austria, and Switzerland. With a strong focus on digital transformation, he supports businesses in optimising their online presence. An experienced business development professional, Tom-Erik has a proven track record of scaling startups in the DACH region, with expertise in B2B sales, payment solutions, customer experience, and business process improvement.

Expert Speaker
Stefan Herold
Solution Consulting Lead (Presales) - DACH
Profile

Stefan has extensive experience in digital marketing and CRM, he has supported leading companies in driving digital transformation through clear business requirements, KPIs, and technology enablement. Known for his strengths in storytelling, translating technical needs into business value, and building strong relationships with customers and partners, Stefan also brings expertise in enablement, learning, and people management.

Event Agenda Show more

8:30am - 9:00am
Registration, Breakfast & Networking
Check-in, grab some breakfast and network ahead of the presentation
9:00am - 9:45am
Expert Presentations
Hear from experts Tom-Erik Küstermann, DACH Market Growth Lead and Stefan Herold, Solution Consulting Lead (Presales) - DACH at Siteimprove
9:45am - 10:45am
Roundtable Discussions
Discuss your challenges with the Tom-Erik, Stefan and your peers
10:45am - 11:00am
Key Takeaways & Networking
Summary of the key points discussed during the session and a chance to finish off conversations and network
11:00am
Close

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